FreshMeltWater’s Spring/Summer Lookbook

Here’s FreshMeltWater’s Lookbook No. 1 for their new Spring/Summer Collection, titled “Turn On, Tune In & Drop Out”. The shoot is strictly done in a DIY approach using a cellphone camera and a photo FX app, staying true to the DIY nature of the brand itself. The images have a vintage tone to it, perfect for the Summer feel here in Philadelphia. The designs look dope as well, using mainly typography, trippy graphics and catchy slogans on both t-shirts and tanktops. Check it out, and also stop by their website HERE or if you’re in the Philadelphia area you can visit their Flagship Store at The Piazza in the Northern Liberties area. Peep game!